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ARCx Update - February
The Journey of building a cutting-edge Web3 Analytics Tool.
Hey everyone! As you have seen over the last couple of months, we've shifted from ARCx Credit to ARCx Analytics. And although we're incredibly proud of what we built with ARCx Credit, the lending market is very saturated. On top of this, we realized that the immense data infrastructure we built to create our DeFi Credit Score was ideally suited to help us build a world-class analytics platform, all while filling a broader gap in the market. For this reason, along with us not seeing enough traction on ARCx Credit, we'll discontinue Credit for the foreseeable future. This saves us engineering resources and allows us to focus on ARCx Analytics, and we will be better positioned to provide cutting-edge Web3 analytics tools and services to the community. We're super excited about our new direction and are committed to building the best products in Web3.
The Custom App
We're excited to announce that we're developing a custom app for our new version of ARCx Analytics. We've been using a Dashboard tool to display our data in the past, and with this comes certain limitations. We're now building a custom solution that will allow us to better serve our users. With the new app, you can expect faster load times, improved visuals, and a more intuitive user experience. The designs are all done and we'll be putting them into development very soon. We'll be working hard to ensure that the transition is as seamless as possible. See the image above for a sneak peek!
At ARCx, we take great satisfaction in our data infrastructure capabilities. To that end, we have undertaken a significant effort to completely rebuild our core backend infrastructure. This was done to ensure that it could handle even more data at a larger scale and with greater accuracy. Further, our data warehouses have been re-architected to expand our capabilities, allowing us to decode more blockchains and deliver even more refined insights and knowledge. As a result, our infrastructure is better positioned to provide a seamless, reliable and secure experience for our customers.
As part of the ongoing development of the ARCx Analytics platform, we're working hard to keep the SDK up to date by making it faster, collecting more comprehensive data, and ensuring that it is as simple and straightforward as possible to install. We're also continuously refining our SDK to ensure that it is as reliable and accurate as possible and that users can easily access the most up-to-date features, allowing them to take full advantage of the insights that ARCx Analytics can provide.
On the marketing front, we've been diligently refining our process and have put considerable effort into creating a new landing page that reflects the mission and purpose of ARCx Analytics. In addition, we'll be launching a new blog to provide helpful information to Founders, Marketers, and other customers, helping them to not only improve conversion and increase retention but also to effectively engage more users.
This blog will include helpful advice and tips, case studies, best practices, and more. Through this blog, our customers will be able to take advantage of the knowledge and expertise of our team, enabling them to maximize the potential of their marketing and product efforts. We'll explore ways to optimize your UX to engage more users. We'll break down user demographics to gain insight into your user base. We'll also measure retention and identify ways to improve it. Additionally, we'll measure the effectiveness of your marketing campaigns to determine who to target and if you're targeting the right users.
In conclusion, we are excited about the new direction of ARCx Analytics and are committed to providing cutting-edge Web3 analytics tools and services to the community. Our custom app, improved infrastructure, refined SDK, and enhanced marketing efforts aim to ensure a seamless and intuitive experience for our users. We are proud of our achievements thus far and remain committed to enhancing our offerings to better serve our customers. Keep an eye out for more updates and exciting news from us.